Welcome to Type Tuesday. Every Tuesday, we’ll be exploring the use of typography in the modern-day language, delving into the various design nuances – some of which you may know, while others may have been forgotten as we have evolved into the digital era.
Typography Tuesday – Ligatures: Top tips to improve your design
Welcome to Typography Tuesday or Type Tuesday for short! Every Tuesday, we’ll be exploring typography and the use of type in the modern-day language, delving into the various design nuances. Some of these you may know, while others may have been forgotten as we have evolved into the digital era.
Marketing – how to tap into the needs of your customers
How a cup of tea lead to 16 types of customer needs. It was my turn to make team drinks in the office today. We had one black decaf coffee, one regular black coffee and one tea with milk. All were different, made to the specific needs of each team member. I knew who drank […]
Birdsong & Marketing
Tweet. Chirp. Squawk. Twitter. Peep. Cheep. Squeak. Chop. Sing. Beep. Pipe. Cry. Shriek. Screech. Scream. Call. How often do we sit and completely immerse ourselves in birdsong, tapping into our senses and tuning in to what is going on around us? We stop, we take notice, and we listen to the nuances of the plethora […]
Ideas into action: Styne’s new van livery
It’s still satisfying to see your work out there in the real world rather than on a computer screen. I have just seen the new branding Scream Blue Murder designed for the Styne Group on one of their vans and I couldn’t help waving at the driver who clearly had no idea who I was. […]
How do I add e-commerce to my website?
Selling products and services online has been paramount to the survival of many companies during the Covid-19 crisis. Big brands have been spending heavily to improve their online offerings and many small businesses are staying afloat by online trading. I have been asked so many times in the past few weeks about adding e-commerce to […]
Be your own Brand Hero on logo decisions and dig your heels in!
Going Loco Trying to Choose a Logo! In my previous blog – 7 Tips on how to choose a font to be a part of your brand – I discussed the first part of your journey to building a successful brand identity. In this article I will take you through the issues involved with the second […]
7 Tips on how to choose a font to be a part of your brand
Recently I’ve been working with start-up businesses, helping them identify and construct their company’s brand which included choosing fonts to represent their products or services. I also work with firms looking to change or expand their current corporate brand identity, looking to ensure potential customers recognise them. Correctly building your brand is everything – it […]
Bug report: No, not the creepy crawly kind!
A problem has just been reported to us with one of the WordPress plugins we regularly use on customer sites. Yoast SEO provides an easy way to customise they way links to your site look in Google’s search results, and many other more advanced features to help your site appear higher in the ranking. A […]
Building a brand – What does your logo stand for?
Building a brand: make a lasting (and positive!) impression If you’ve read part two of our blog on design and branding, you already know that we’re big fans of asking a lot of questions, of yourself and your business, before you design your company logo. The same is true when it comes to defining and […]