Twigs and teamwork Have you ever looked at a bundle of fragile, bendy willow twigs and marvelled at how they can be transformed into something strong, beautiful, and enduring? Well, I recently witnessed this transformation first-hand during a willow weaving workshop in France, and it left me with more than just a newfound appreciation for […]
I recently took a brief trip to the Dordogne in the stunning French countryside to visit an old friend and former willow basket tutor, Adrian Charlton, and recharge my batteries. What I hadn’t envisaged was the sense of reconnection that it brought into my life as I recoupled with old friendships, nature and traditional skills. […]
How often do you view your landscape from an elevated perspective? My village is filled with charming cottages, each with its own unique character, which I observe from eye level as I walk past them on the way to work. But what if I look at them from a different angle, over the rooftops, as […]
We’re all creatures of habits, and, of late, part of my daily routine has been to delve into Jim Rohn. You may have heard of his famous quote, ‘Learn how to turn frustration into fascination. You will learn more being fascinated by life than you will be being frustrated by it.’ This week, wow, where do […]
The Tough Mudder Challenge 2022 – why? Karin Carruthers from Scream Blue Murder shares her story of tackling Tough Mudder earlier this year.
Enough was enough! I’ve worked in graphic design for over 30 years. I love how vibrant and constantly evolving the industry is, and my enthusiasm for it continually grows. I always had a vision to build a company that not only demonstrated my love of graphic design but also ensured emerging technologies were at the […]
We’re feeling festive in the office, and we’re also thinking about marketing! One of our favourite Christmas films is ‘A Christmas Carol’ by Charles Dickens. It recounts the story of Ebenezer Scrooge, an elderly miser who is visited by the ghost of his former business partner Jacob Marley and the spirits of Christmas Past, Present […]
Our last blog introduced ‘Adventurous Abby’, a fictitious customer persona for B2C marketing. We also spoke about the importance of knowing your target customer. So, hot on the heels of Abby, we have created ‘Determined Dominic’ as our fictional marketing persona for business-to-business (B2B) marketing.
Our last blog talked about the importance of really knowing your target customer as part of your marketing strategy. But what do they look like, I hear you ask? Let us introduce you to ‘Adventurous Abby.’
Who is my target customer? ‘It’s anyone that needs a ……’ Out and about, we hear this from businesses a lot, and we get it. Defining your ideal customer and the detail behind what makes them tick is tricky, but it can be done. It takes time, a bit of research and some thought.