Typography Tuesday – The Hyphen, en dash and em dash

Welcome to Type Tuesday. The use of dashes and hyphens is often inconsistent in writing. These elements of typography are easy to find on a keyboard, but did you know that they are actually three different horizontal marks of different lengths and uses? They are called the hyphen, en dash and em dash.

Typography Tuesday – Ligatures: Top tips to improve your design

Welcome to Typography Tuesday or Type Tuesday for short!  Every Tuesday, we’ll be exploring typography and the use of type in the modern-day language, delving into the various design nuances. Some of these you may know, while others may have been forgotten as we have evolved into the digital era.

Marketing – how to tap into the needs of your customers

How a cup of tea lead to 16 types of customer needs. It was my turn to make team drinks in the office today. We had one black decaf coffee, one regular black coffee and one tea with milk. All were different, made to the specific needs of each team member. I knew who drank […]

Birdsong & Marketing

Tweet. Chirp. Squawk. Twitter. Peep. Cheep. Squeak. Chop. Sing. Beep. Pipe. Cry. Shriek. Screech. Scream. Call. How often do we sit and completely immerse ourselves in birdsong, tapping into our senses and tuning in to what is going on around us? We stop, we take notice, and we listen to the nuances of the plethora […]

Ideas into action: Styne’s new van livery

It’s still satisfying to see your work out there in the real world rather than on a computer screen. I have just seen the new branding Scream Blue Murder designed for the Styne Group on one of their vans and I couldn’t help waving at the driver who clearly had no idea who I was. […]

How do I add e-commerce to my website?

Selling products and services online has been paramount to the survival of many companies during the Covid-19 crisis.  Big brands have been spending heavily to improve their online offerings and many small businesses are staying afloat by online trading. I have been asked so many times in the past few weeks about adding e-commerce to […]

7 Tips on how to choose a font to be a part of your brand

Recently I’ve been working with start-up businesses, helping them identify and construct their company’s brand which included choosing fonts to represent their products or services. I also work with firms looking to change or expand their current corporate brand identity, looking to ensure potential customers recognise them. Correctly building your brand is everything – it […]

Bug report: No, not the creepy crawly kind!

A problem has just been reported to us with one of the WordPress plugins we regularly use on customer sites. Yoast SEO provides an easy way to customise they way links to your site look in Google’s search results, and many other more advanced features to help your site appear higher in the ranking. A […]