We’re feeling festive in the office, and we’re also thinking about marketing! One of our favourite Christmas films is ‘A Christmas Carol’ by Charles Dickens. It recounts the story of Ebenezer Scrooge, an elderly miser who is visited by the ghost of his former business partner Jacob Marley and the spirits of Christmas Past, Present […]
Our last blog introduced ‘Adventurous Abby’, a fictitious customer persona for B2C marketing. We also spoke about the importance of knowing your target customer. So, hot on the heels of Abby, we have created ‘Determined Dominic’ as our fictional marketing persona for business-to-business (B2B) marketing.
Our last blog talked about the importance of really knowing your target customer as part of your marketing strategy. But what do they look like, I hear you ask? Let us introduce you to ‘Adventurous Abby.’
Who is my target customer? ‘It’s anyone that needs a ……’ Out and about, we hear this from businesses a lot, and we get it. Defining your ideal customer and the detail behind what makes them tick is tricky, but it can be done. It takes time, a bit of research and some thought.
Microsite vs Multisite? What are they, and when do I use them?
Scream Blue Murder have just signed up to the Thoughtful Marketing Movement. Created by online florists Bloom & Wild, their inspiration came from giving their customers a chance to opt-out of emails around sensitive occasions like Mother’s Day.
How a cup of tea lead to 16 types of customer needs. It was my turn to make team drinks in the office today. We had one black decaf coffee, one regular black coffee and one tea with milk. All were different, made to the specific needs of each team member. I knew who drank […]