Virtual meetings – do they make us more or less punctual?

Before virtual meetings, remember when we had a meeting in our diary, where we had to travel to meet someone? I dressed smartly to meet a potential new client or associate, allocating time in my diary to prep ahead of the meeting and travel to the location. The address was in my GPS, and off […]

Typography Tuesday – When to use hanging punctuation

Welcome to Type Tuesday! To hang or not to hang…? That is today’s question as we investigate hanging punctuation! Actually, we are exploring if opening punctuation marks should sit outside a body of type or should they align with the type?

Typography Tuesday – The Hyphen, en dash and em dash

Welcome to Type Tuesday. The use of dashes and hyphens is often inconsistent in writing. These typography elements are easy to find on a keyboard, but did you know that they are actually three different horizontal marks of different lengths and uses? They are called the hyphen, en dash and em dash.

Typography Tuesday – Ligatures: Top tips to improve your design

Welcome to Typography Tuesday or Type Tuesday for short!  Every Tuesday, we’ll be exploring typography and the use of type in the modern-day language, delving into the various design nuances. Some of these you may know, while others may have been forgotten as we have evolved into the digital era.

Marketing – how to tap into the needs of your customers

How a cup of tea lead to 16 types of customer needs. It was my turn to make team drinks in the office today. We had one black decaf coffee, one regular black coffee and one tea with milk. All were different, made to the specific needs of each team member. I knew who drank […]

Birdsong & Marketing

Tweet. Chirp. Squawk. Twitter. Peep. Cheep. Squeak. Chop. Sing. Beep. Pipe. Cry. Shriek. Screech. Scream. Call. How often do we sit and completely immerse ourselves in birdsong, tapping into our senses and tuning in to what is going on around us? We stop, we take notice, and we listen to the nuances of the plethora […]

Ideas into action: Styne’s new van livery

It’s still satisfying to see your work out there in the real world rather than on a computer screen. I have just seen the new branding Scream Blue Murder designed for the Styne Group on one of their vans and I couldn’t help waving at the driver who clearly had no idea who I was. […]