Enough was enough! I’ve worked in graphic design for over 30 years. I love how vibrant and constantly evolving the industry is, and my enthusiasm for it continually grows. I always had a vision to build a company that not only demonstrated my love of graphic design but also ensured emerging technologies were at the […]
We’re feeling festive in the office, and we’re also thinking about marketing! One of our favourite Christmas films is ‘A Christmas Carol’ by Charles Dickens. It recounts the story of Ebenezer Scrooge, an elderly miser who is visited by the ghost of his former business partner Jacob Marley and the spirits of Christmas Past, Present […]
Our last blog introduced ‘Adventurous Abby’, a fictitious customer persona for B2C marketing. We also spoke about the importance of knowing your target customer. So, hot on the heels of Abby, we have created ‘Determined Dominic’ as our fictional marketing persona for business-to-business (B2B) marketing.
Our last blog talked about the importance of really knowing your target customer as part of your marketing strategy. But what do they look like, I hear you ask? Let us introduce you to ‘Adventurous Abby.’
Who is my target customer? ‘It’s anyone that needs a ……’ Out and about, we hear this from businesses a lot, and we get it. Defining your ideal customer and the detail behind what makes them tick is tricky, but it can be done. It takes time, a bit of research and some thought.