We’re feeling festive in the office, and we’re also thinking about marketing! One of our favourite Christmas films is ‘A Christmas Carol’ by Charles Dickens. It recounts the story of Ebenezer Scrooge, an elderly miser who is visited by the ghost of his former business partner Jacob Marley and the spirits of Christmas Past, Present […]
marketing strategy
B2B Target Customer Profile Example: Who are you?
Our last blog introduced ‘Adventurous Abby’, a fictitious customer persona for B2C marketing. We also spoke about the importance of knowing your target customer. So, hot on the heels of Abby, we have created ‘Determined Dominic’ as our fictional marketing persona for business-to-business (B2B) marketing.
B2C Target Customer Profile Example: Who are you?
Our last blog talked about the importance of really knowing your target customer as part of your marketing strategy. But what do they look like, I hear you ask? Let us introduce you to ‘Adventurous Abby.’